Tuscany has a long tradition regarding the production of fragrances and essence oils, began back in the 1500 when Caterina de’ Medici brought with her some friars of Santa Maria Novella church to the French court.
The same friars who were working herbs with healing scopes since 1200 and basically began the activity of what today is the Officina Profumo Farmaceutica di Santa Maria a Novella: the store is in Florence, in via della Scala street, with still the same old furniture, seventeenth-century pots and the antique Spezieria.
During the following centuries, some private citizens put efforts on realizing projects for the beauty of the body and personal care, starting with the use of natural products. Like the English man Henry Roberts, the inventor of talcum powder, who opened the Erboristeria Inglese at the end of the nineteenth century in the central street of Via Tornabuoni in Florence. Again Roberts in the 1921 merged his activities with Lorenzo Manetti, starting the Manetti&Roberts company, famous for the NeutroRoberts brand (soaps, shampoo, detergents, ect…) and nowadays part of the Bolton Group.
Afterward the antique Erboristeria Inglese in Via Tornabuoni street has been bought by Celli family. The same family that run Officina de’ Tonabuoni (established in the 1843): still today more than 500 plants are grown across the Tuscan hills, in order to produce cosmetic goods, and solutions for taking care and purify organism. Something to absolutely try is the Yogi Oil, 100% preservatives free, and winning of Spa Awards as best revitalizing product.
In the recent years, we must mention Lorenzo Villoresi, and his fragrances and pout pourri for home, which are a magnificent mixture of handcrafted skills and modernity (regarding the design and study of the project). Lorenzo takes inspirations from his travels throughout the Orient and his philosophical studies, and he has the ability to put them down and to create his unique products that give him the access to the fashion industry (Fendi as first) and afterward the international award “Prix Francois Coty” in Paris (2006).
Today his fragrances are sold in the most luxury stores around the globe, but don’t miss the opportunity to visit his atelier in Florence, in via de’ Bardi street. Here at the top floor you can book an appointment for a personalized fragrance.